Here’s a list of the main cookies we use, and what we use them for.
Some of the cookies we use on our website are from third parties. These cookies help us advertise, serve content, communicate with you and measure the impact of our website.
Cookie compliance cookie
We use first party Google Analytics cookies to collect information about how you use our website. We do this to help make sure the site is meeting the needs of its users and to help us make improvements.
Google Analytics stores information such as:
- the pages you visit on our site
- how long you spend on each page
- how you got to the site
- what you click on while you’re visiting the site
We don’t collect or store your personal information (for example your name or address) so this information can’t be used to identify who you are and we don’t allow Google to use or share our analytics data.
We use the following specific Google Analytics cookies.
_ga – This helps us count how many people visit our site by tracking if you’ve visited before. This cookie expires after 2 years
_utma – Like _ga, this lets us know if you’ve visited before, so we can count how many of our visitors are new to our website or to a certain page
_utmb – This works with _utmc to calculate the average length of time you spend on the website
_utmc – This works with _utmb to calculate when you close your browser
_utmz – This tells us how you reached our site (for example from another website or a search engine)
_gid – This helps us count how many people visit our website by tracking if you’ve visited before
_gat – Used to manage the rate at which page view requests are made
If you want to get the full ins and outs on the cookies used within google analytics then you can visit this great article.
You may specifically opt-out of data being collected and used by Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
To see more about Google Analytics cookies please visit these pages. https://policies.google.com/technologies/typeshttps://support.google.com/analytics/answer/7105316?hl=en&ref_topic=2919631
We also sometimes place third party cookies from our trusted analytics supplier Mouseflow (ApS Flaesketorvet 68, 1711 Copenhagen V, Denmark). This cookie tracks user activity, page content, click/touch, movement, scroll, and keystroke activity (in some cases). If you are located in Europe, your IP address, keystroke activity, and personal information are never stored or shared with any third-parties. We process and keep all data for our own website within Europe and, if you wish to opt-out from tracking by Mouseflow, you can do so at https://mouseflow.com/opt-out/.
We use third party vendors, including Google and their DoubleClick subsidiary, as well as sometimes Twitter and Facebook, to display ads on sites across the internet. These vendors may use third party cookies to serve ads based on a user’s prior visits to our website. These adverts are known as interest-based or remarketing adverts – this is when you see online adverts related to pages or products that you have viewed on our website. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. The cookies we use in this respect are:
ads/ga-audiences Used by Google AdWords to re-en gage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites.
Twitter Conversion Tracker
This Cookie is placed by Twitter. It enables us to learn how our users have interacted with our advertising served to them on Twitter. It also enables us to identify users who have used their mobile device to view our advertising on Twitter and later came to our web site on a desktop computer.
For further information about the Twitter Conversion Tracker please see:
This Cookie is placed by Facebook. It enables us to measure, optimise and build audiences for advertising campaigns served on Facebook. In particular it enables us to see how our users move between devices when accessing our website and Facebook, to ensure that our Facebook advertising is seen by our users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on our website. For further information about the Facebook Pixel please see:
We also work with a third party provider called Lead Forensics, who allow us to understand who has visited and is interested in our site in order to contact them further. You can read about Lead Forensics and how they use data here
If you’d like to opt out of these types of cookies across all sites you use then you will need to do this directly with the third party. To view a list of where these cookies might be being used with your device or browser, please go to the Network Advertising Initiative website or http://www.youronlinechoices.com/uk/your-ad-choices
(open in new windows – please note that we’re not responsible for the content of external websites).
Other Third Party Cookies
When you visit our site, you may notice some cookies that aren’t related to us. If you go on to a web page that contains embedded content, for example a video from YouTube, you may be sent cookies from these websites. We don’t control the setting of these cookies, so please check the third-party websites for more information about their cookies and how to manage them.
Social Share Cookies
Some third party cookies enable the visitors of our site to use social media features, like sharing, sending or recommending pages to others. Such third parties include Twitter, Youtube, Facebook and LinkedIn. If you take the opportunity to ‘share’ our website content with friends through social networks you may be sent cookies from these websites. We don’t control the setting of these cookies, so please check these third-party websites for more information about their cookies and how to manage them. We have listed links for some of the most popular ones below